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The key secrets to shoe photography

Shoe photography has become popular in the e-commerce business. High-standard product photos can display a fabulous pair of shoes. With creative techniques and proper camera settings, it is possible to give a stylish look to the shoe photos. Sellers try to display pictures of shoes giving a realistic look. It’s challenging for new businesses to increase sales. Displaying the best product photos can increase sales and gain more customers.

The key secrets to shoe photography

Customers are not going to buy shoes that don’t look modern or look dark in the picture. While people buy shoes from an online e-commerce store, they can’t touch the shoe. Basically, they have to make the decision to buy a shoe based on the picture they see on the website. Customers cant touch the product on your website before they buy. In this case, the shoe photo needs to be impressive so that they buy it when they see it at first. 

An impressive photo of a shoe gives a decent idea. It creates a positive impression also regarding an e-commerce business. They understand the standard of the product. Once your product photo looks like a high standard, it can bring potential customers to the store. 

If it’s a new business, you can focus on shoe photography to reach potential customers. Displaying the right and appealing photos on the website makes a significant difference in increasing the sale of a business. 

For an e-commerce owner, this article is going to be an inspiration for you to take your photography skills to a new level.

What are the best shoe photography ideas you must know?

Most novice faces a lot more difficulties in taking product photos. For most e-commerce businesses, product photography is an integral part. When you want to display available shoes on Amazon or other websites, you need your perfect photos. For the perfect photos, you have to know some tricks. It’s better if you know all the tricks before you start.

Before you start shoe product photography, you should make a plan. Proper planning can bring the best outcome. It’s essential that you organize everything according to your photography plan so that at the end of the session, you get perfect pictures. Make an idea about setting the background, setting the lights, setting the camera, and choosing the location. Decide how many pairs will be in the shoot, what will be the best location, and the shooting angles. You can take a notebook and write up your plan to complete the plan in an organized manner.

In this article, we are going to let you know some of the most trending shoe product photography ideas to take pictures like a pro. These ideas will bring the best pictures according to your expectations. Even if it’s the first time you are going for photography, you can take amazing pictures of shoes and boost your sale. You have to focus on shoe product photography seriously if you want to boost your sales.

Let’s have a look at the most trending shoe photography ideas : 

Background selection

Background selection

One of the most important shoe photography ideas is to select an enchanting and shining background. Background plays a huge role here. If you don’t have the right background, you can’t increase sales. Most photographers add a white background for the shoe. In front of a white background, the shoe looks sleek and standard. On the white surface, dust is visible. Make sure it’s clean and clear. Try to set light from the top, right side, and left side. When you set a white background, make sure that the photography session brings the best results. It looks like a standard-quality shoe. Try to create an illusion so that it becomes an impressive product for the customers. Most of the popular shoe product photos come with a white background. 

Select a suitable location

Select a suitable location

Photography location is a must to decide before anyone starts the session. It’s not about shoe product photography only. For any kind of photography, you need to decide your location. The right location helps to bring the best pictures. Choose an outdoor location where there will be adequate lighting. In the case of taking pictures of the shoes, a product needs proper lighting. It’s not always easy to shoot properly inside the house. You have to be a bit tricky while shooting indoors for proper lighting. That’s why you should choose a suitable location before you start the photography session. Most professional photographers focus on choosing the right place for photography before they start. 

Adequate lighting

Adequate lighting

If your emphasis is on creating perfect shoe photographs, you have to ensure adequate lighting. A perfect picture depends on lighting in most cases. You should try to get enough natural light for your photos. It doesn’t mean that light has to be reflected directly on your product. Sometimes there can be a dark shadow because of the lack of lighting. Besides, you can use lamps. Lamps are not expensive. You will be astounded to know that lack of lighting can ruin so many photos. This is why you have to choose a location where there will be enough lighting. We will recommend you start the photoshoot on a sunny day. Try to make a balance of lighting.

Shoot at a different angle

Shoot at a different angle

As the main purpose of shoe product photography is to grab the attention of the customers, try to take pictures of the shoe from different angles. Shots from different angles help customers to view the shoe from every side. When it comes to selling shoes online, make sure that the pictures display the shoe from every part. Besides, customers can see the shoes with clear details. They can know about the height and feet of the shoes. Most photographers take shots of the top view, back view, and front view. You can take shots at a 360° view. It will not only make a customer place an order but also increase sales. Taking shots at 360° allows customers to display better-quality pictures of shoes on the website. 

Prepare shoes

Prepare shoes

In any kind of photography, it’s a wise decision to prepare the product first. You are confident facing challenges if everything is organized correctly and products are prepared properly. Most of the time, preparation saves the valuable time of a photographer taking spectacular pictures of shoes. Keep all of the shoes clean and spotless to get the best photos. Besides, you can organize all of the necessary equipment that is part of your photography. It can be a piece of cloth, tissue paper, or brush. It’s possible to create a positive impression in customers’ minds with a planned photoshoot. Before the photoshoot, don’t touch the shoe with your fingers. Because if there is a fingerprint on the shoe, it will look like a mess. Leather shoes look like old shoes with scratches and dust. Try your best to organize all the necessary equipment that you need during the entire photoshoot. It will not only save time but also give the confidence to take pictures without any confusion. 

Hire models

Hire models

Selling shoes online and selling food or any other products are not the same thing. In the case of hot shoe photography, it’s better to give an idea of how a person will look when he wears the shoes. Hire popular professional models to take glamorous photos. Most of the popular brands follow this strategy. It gives a different vibe. Besides, if you hire renowned models, your products will be displayed like a brand. Be conscious about hiring models. When you select a model for your photoshoot, hire a professional and glamorous model. In most cases, customers buy shoes when a renowned model wears them. If you hire someone who is a cheap model, your photo quality will be poor. Most celebrities have millions of followers on social media, so people keep an eye and update on the pictures of the shoe. So, hire models who are glamorous and go for hot shoe photography. Though they can charge a sum of money, it will be worth it.

Right placement

Right placement

Pictures of the shoe must be right from every angle. If you place a shoe somewhere and it looks awkward, it will not look good. Keeping the shoe in the right place is an essential part. In case of indoor shoots, keep the shoe on the box or on the floor. Ensure that it’s a clean and clear surface. If there is dust, it will all be a mess. If it’s an outdoor shoot, keep the shoe on a road or stairs. In most of the attractive pictures of shoes, you will see the shoes on the road. It looks classy and elegant also. Once you choose the shooting location, fix the placement of shoes where it can be perfect for keeping the shoes. 

360-degree shoot

360-degree shoot

Take advantage of a 360°-degree shoot. It’s an excellent shoe photography idea. It can increase the sales of your business. Most of the popular brands do this. The outcome is visible and significant. 360-degree shots are excellent because a customer can view them from different angles. Even these kinds of shots are appealing and impressive. Customers can watch the shoe from different angles. It gives a crystal clear idea of the size, measurements, and shape of the product. The view that a 360-degree shot can provide is totally impossible to view with a normal photoshoot. 360-degree shots result in higher sales and more customers. It brings a significant change in the sale of an e-commerce business. Modern shoe companies make their products stand out from the crowd and represent the brand with unique photos. 360-degree shoe photos can build a good relationship with customers.

Use a tripod

Use a tripod

For most product photography, a tripod is the best equipment when you start. Tripods allow the photographer to take photos from a distance. While taking pictures of shoes, shaking hands is an obvious fact. A tripod allows taking shots without shaking hands. Even you can choose any shutter speed. You can even lower the shutter speed and take pictures from any angle. Tripods are steady and helpful in decreasing ISO. If there is low light, tripods will be highly beneficial. The tripod can bring the best quality images to your business. It’s that kind of equipment that you really need to improve shoe product photography. 

Lifestyle shots

Lifestyle shots

Lifestyle shots are one of the most effective ideas. It shows the realistic look of a shoe, and customers can have an idea of how they will look when they wear the shoe. It shows the best experience for a shoe customer. Customers get a better understanding of how they will look and feel wearing your shoes. Use the right accessories to bring life to the photos. It can be a photo where a model is running, wearing shoes, or standing on the road wearing the shoes. The life-like photos give customers a reason to buy more shoes from your store. To achieve the best results, try to make a combination of the right location, composition, and storytelling. 

Shoot outside of the box

Shoot outside of the box

Photographers think outside of the box. Add your creativity and innovativeness and reflect it in your photos. You can add reflection in the shoes. Place the shoe in a higher spot, keep water, and create reflection. Thus the shoe will be reflected in the mirror. Besides, photographers create reflections from different angles. Most of the pictures of the shoe are displayed like this.

Because this kind of photo looks aesthetic and appealing, when the shoes look classy, customers buy them. Unique pictures of shoes can attract customers. As a photographer, you can be more innovative and apply creative techniques as effective ideas.

Lastly, one more tip for you to emphasize is the presentation of the shoe. Appealing presentations bring life to photos. A pair of shoes lying on the ground looks so boring. Even customers don’t choose this kind of shoes. Professional photographers present the shoes in a way that it looks like someone is wearing the shoes. Besides, they use the ghost mannequin technique.

We have put together all of the trending tips for shoe product photography here. If you follow these tips and tricks, you can display stunning pictures of shoes and attract customers. Try to complete your hot shoe photography session with the highest perfection.

What should you avoid while you take pictures of shoes?

Most famous brands have increased their sales because of the stunning shoe photos in their store. The splendid photos have turned their viewers into regular customers. Because you already know that the right photos can create a positive impression. Dark, blurry, or low-quality shoe photos can make customers purchase from somewhere else. To highlight the main features of a shoe in the photos, you have to be aware of some key points that you shouldn’t do. Photographers do make mistakes while taking shots. But try to avoid the following facts while shooting.

What should you avoid while you take pictures of shoes

Harsh lighting

Proper lighting is the key to saving your time during both the photography session and post-processing. Harsh lighting leads to imperfect pictures of shoes. It will take more time for post-processing. If there is enough lighting, you don’t have to spend more time editing pictures. Keep natural and soft lighting for the products. 

Only one angle

Never make this mistake. Try to shoot at different angles to display shoes from different sides. Customers want to check every detail of a product. If they don’t get a complete idea, they will not purchase. Don’t focus on taking photos from a few angles only. Display the bottom of the shoe also.

Cropping tool

Try to be aware of using the cropping tool. It’s like a common mistake that everyone makes. Inconsistent images on your website can make customers switch to others. If you can’t properly use a cropping tool, your pictures of shoes will be unprofessional. Customers don’t like the unprofessional images. 

If you successfully complete hot shoe photography, you are going to do something different. Now you have to focus on post-processing. It’s not a wise decision to use photos for commercial purposes without a little touch-up. You must be careful about the flaws in the photos before you post them on an e-commerce website. You have to try to make a picture attractive and flawless. A lot of reasons behind such as lack of lighting, dark background, and camera setting. But after all imperfections, you have a chance to make photos perfect. 

Post-processing adds a final glaze to a photo. It gives a professional look to an image. Most photographers highly depend on renowned editing companies for post-processing. Well-known companies are experts at making photos look professional. Designers can bring the best look to a picture. Most photo editing companies offer a wide range of image editing services from basic to advanced levels. If you are done editing, your pictures of shoes are ready to post on Instagram or the website. Still, confused regarding the post-processing? Talk to some of the popular photo editing service providers. You can rely on them for the best photo editing services within a short span of time. 

Final thoughts [ Shoe Photography ]

The tips in this article will help you to take fantastic photos even as a beginner photographer. But it will depend on the execution of your plan with the right equipment. The article aims to complete your shoe product photography successfully with all your resources. We have covered the details of all of the amazing techniques for shoe photography. These are shoe product photography ideas to engage customers and make product photos impressive. Keep in mind that the goal is to provide a thrilling shopping experience. We hope that you will benefit from our shoe product photography ideas for a rejoicing photography session.

FAQ for shoe product photography

 People have a lot of questions regarding shoe product photography. During your shoe photography, you can have the same questions. This is why we have brought the answers to some common questions.

Q.1 Is it important to retouch shoe photos?

 Ans. It’s a must to retouch your photos after the photography session. Retouching can make your photos look flawless and professional. But you have to spend more time retouching photos. Retouching makes photos enchanting and dazzling. Retouching makes a photographer confident that his photos are perfect and the best.

Q.2 Do I need to hire a professional photographer?

 Ans. Every business should hire a photographer. Because they have the expertise for taking the best shots, without professional skills and different techniques, you can’t expect perfect photos. Besides, professional photographers have the proper tools and equipment to shoot. It will be worth your money if you hire a professional photographer.

Q.3 Do I need an expensive camera to take photos?

 Ans. The right photos will come after a successful photo session. Only the right camera settings and gears can bring the expected look for the photos. We Are not telling you to buy expensive camera gear. You can buy a camera within your budget. If you select everything right, like your location, lighting, and gears, properly, it’s possible to take amazing shoe photos.

Q.4 How can I get a sharp focus?

 Ans. Most beginners ask this question. Sharp focus leads to getting a sharp picture. You can use the back button for focus. Besides, you can simply choose the point where you want to focus in your photo. Otherwise, you can try back button focus. Most photographers work with this focus method.

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